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The Good Loop
The Good Loop
A resource for discovering sustainable, ethical and thoughtfully created brands, inspired ideas and useful tips for a conscious lifestyle. There are many businesses, brands and entrepreneurs who are doing outstanding work and offer great products and services, but they are often lost in the din of mass brands and big platforms. And there are conscious consumers who want to choose better but aren’t sure where to begin.
Your Curated Guide to Sustainable Gifts – Part 2
As promised, here is Part 2 of our curated gift ideas. We just can’t get enough of all the interesting and meaningful gifts that lifestyle brands offer and we love sharing our finds with you.…
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Your Curated Guide to Sustainable Gifts – Part 1
Christmas is a feeling! It is a time of joy, love, and togetherness. And we are here to make sure that it does not turn into a time of excess, waste, and mindless consumption. Whether…
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Climate Change, The Fashion Industry and COP28
The fashion industry is not only one of the most influential and impactful sectors in the world but also one of the most polluting and wasteful. According to the UN Environment Programme, the…
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Low-Waste Living Is The New Luxury
The data is startling. India generates 62 million tonnes of waste each year. Only 70% of it is collected, of which about 12 million tonnes are treated and 31 million tonnes are dumped in…
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Your 5-Step Guide To Host An Eco-Conscious Party
“When life gets this confusing, sometimes there’s only one thing to do, attend a fabulous party.”– Carrie Bradshaw, Sex and the City Don’t we know it? Sometimes, a good party with…
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8 Steps to Hosting Your Dream Eco-Conscious Wedding
None of us are strangers to The Big Fat Indian Wedding! Thought-provoking TV shows like Made in Heaven, spectacles mounted in Karan Johar movies, much-publicised celebrity weddings, and of…
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10 Sustainable Lifestyle Essentials You Can Buy For Less Than ₹1000
“Sustainable living is expensive.” “Sustainable products? They’re unaffordable!”“Eco-friendly this, eco-friendly that. It’s only for the rich and privileged.” When considering making a shift…
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Building The Essential AM to PM Natural Skincare Routine
Skincare is undisputedly one of the most crucial aspects of self-care. Today, the skincare industry is saturated with options and each has its benefits and disadvantages. While there is no…
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Can Artificial Intelligence Make Fashion Sustainable?
Pencils shavings. Crumpled drawing sheets on the floor that didn’t make it to the trash can. Fabric scraps and leftover sewing threads. A typical designer’s studio? Quantity forecasts and…
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Making Sustainable Living A Way of Life!
On average, we make approximately 35,000 decisions/day, ranging from trivial choices like selecting breakfast to more consequential ones such as investments. However, the typical buying…
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