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The Good Loop
The Good Loop
A resource for discovering sustainable, ethical and thoughtfully created brands, inspired ideas and useful tips for a conscious lifestyle. There are many businesses, brands and entrepreneurs who are doing outstanding work and offer great products and services, but they are often lost in the din of mass brands and big platforms. And there are conscious consumers who want to choose better but aren’t sure where to begin.
8 Must-Read Books On the Reality of Fast Fashion
Editor’s Note – We have updated this book list with 3 new books we have read and loved since we first published these recommendations. The devastating effect of fast fashion on the environment…
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14 Must-Read Books On Environment and Climate Change
Editor’s note: This reading list was updated in March 2026. The book by Bill Gates, which featured in the previous version of the article, has now been dropped, as his name appears in the…
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The India We Wear vs. The India We Debate
The India We Wear vs. The India We Debate Never mind if you wear saris frequently, occasionally, or never. You know the special magic that happens when you run your fingers across a Banarasi…
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The Earth Knows Their Names
The Earth Knows Their Names Every Women’s Day, we celebrate the women reshaping our relationship with the planet. This year, we go wider, deeper, and closer to forests, rivers,…
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Your Curated Guide to Sustainable Gifts – Part 2
As promised, here is Part 2 of our curated gift ideas. We just can’t get enough of all the interesting and meaningful gifts that lifestyle brands offer and we love sharing our finds with you.…
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Your Curated Guide to Sustainable Gifts – Part 1
Your Curated Guide to Sustainable Gifts Christmas is a feeling! It is a time of joy, love, and togetherness. And we are here to make sure that it does not turn into a time of excess, waste,…
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Climate Change, The Fashion Industry and COP28
The fashion industry is not only one of the most influential and impactful sectors in the world but also one of the most polluting and wasteful. According to the UN Environment Programme, the…
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Low-Waste Living Is The New Luxury
The data is startling. India generates 62 million tonnes of waste each year. Only 70% of it is collected, of which about 12 million tonnes are treated and 31 million tonnes are dumped in…
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Your 5-Step Guide To Host An Eco-Conscious Party
Your 5-Step Guide To Host An Eco-Conscious Party “When life gets this confusing, sometimes there’s only one thing to do, attend a fabulous party.”– Carrie Bradshaw, Sex and the…
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8 Steps to Hosting Your Dream Eco-Conscious Wedding
8 Steps to Hosting Your Dream Eco-Conscious Wedding None of us are strangers to The Big Fat Indian Wedding! Thought-provoking TV shows like Made in Heaven, spectacles mounted in Karan Johar…
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