Thank you for choosing to be here!

I have been fortunate to have worked for many years in various roles with sustainable fashion and lifestyle brands and products. And there have been several occasions when I have stumbled upon a fantastic brand and wished that I had come across it sooner! 

There are many businesses, brands and entrepreneurs who are doing outstanding work and offer great products and services, but they are often lost in the din of mass brands and big platforms. And there are conscious consumers who want to choose better but aren’t sure where to begin.

The Good Loop is an attempt to bridge this gap. We share ideas, tell stories and bring together the community of good people who want to adopt a conscious, mindful lifestyle and choose sustainable alternatives.

Our aim is to enable, empower and inspire you to make good choices, that are kind to the people and the planet.

– ENABLE you by offering useful tips, practical suggestions, curated guides and thought-provoking ideas.

– EMPOWER you by sifting through the information overload and marketing gimmicks, to feature brands and ideas that make the cut.

– INSPIRE you by keeping good design, style and aesthetics at the front and center of all that we do.

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We love to engage with like-minded people, brands, businesses, entrepreneurs and startups, so do reach out and connect.

Sustainable living is a journey that starts with small steps. I hope we can inspire you to join us and discover a lifestyle that is fulfilling, enriching and rewarding. And while we don’t claim to know it all, we promise to keep it real and honest, and recommend products, brands and ideas that we would happily use ourselves for our own families and kids.

Roopali Srivastava

Founder